Alvin Nathaniel Joiner, better known as Xzibit, is an American rapper who most people know as the host of MTV's television show Pimp My Ride.
Known for its outlandish "rags to riches" custom car conversions, Xzibit applies the Pimp My Ride approach to this Skoda Yeti commercial, capitalizing on all of the show's cliches.
However, the commercial manages to throw in a couple of its own jokes, particulary the Czech Coast Customs logo, that plays off of the Pimp My Ride shop's real name which is West Coast Customs. Skoda is based in the Czech Republic although it is owned by Volkswagen Group.
Ironically, Skoda vehicles are not sold in the U.S.